The Pursuit of Sleep

Consumers are seeking to re-establish healthy body rhythms
Implications - Years of media hyping studies on the importance of sleep have created a sense of urgency to find a solution for defunct sleep patterns. Consumers are being drawn to innovations that promise to improve physical functioning as they realize the benefits of work-life-balance and optimal health.
SCORE: 3.8
Mild Top 6 Examples: 31,161 Total Clicks Jan 09 - Sep 09
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Activity
Freshness
DEMOGRAPHICS
Personal Brainwave Recorders - The Forehead-Mounted Zeo Sleep Monitor Tracks Sleep Habits
SCORE: 5.1
Mild 5,476 Clicks Pub: Jul 30, 09
Personal Brainwave Recorders
The Forehead-Mounted Zeo Sleep Monitor Tracks Sleep Habits
When talking about creativity with clients, I emphasize the fact that without proper sleep, you will be fighting an uphill battle with regards to being creative. Now, a new sleep monitoring system can… [More]
Bio-Synced Waking - 'aXbo' Sleep Phase Alarm Clock Optimizes Mornings
SCORE: 4.4
Mild 6,727 Clicks Pub: Mar 24, 09
Bio-Synced Waking
'aXbo' Sleep Phase Alarm Clock Optimizes Mornings
The aXbo sleep phase alarm clock uses natural sleep cycles to determine the best time to wake up. The clock is designed to wake people individually at their optimal waking time during a light sleep phase.… [More]
Recession-Proof Drugs - Sleeping Pills and Antidepressants Are Immune to Economy
SCORE: 3.2
Mild 5,860 Clicks Pub: Mar 6, 09
Recession-Proof Drugs
Sleeping Pills and Antidepressants Are Immune to Economy
A troubled economy often results in sleepless nights and depression. For pharmaceutical companies, the sale of sleeping pills and antidepressants have gone up, even with a dramatic decrease in marketing.… [More]
Anti-Snore Shirts - The Rem-A-Tee Treats Snoring and Sleep Apnea With Mini Back Bolsters
SCORE: 4.1
Mild 6,499 Clicks Pub: Jan 18, 09
Anti-Snore Shirts
The Rem-A-Tee Treats Snoring and Sleep Apnea With Mini Back Bolsters
Snoring is annoying, but sleep apnea is frightening. The Rem-a-tee Anti-Snore shirt treats both, ensuring both the one with disturbed sleep patterns and those who sleep nearby can relax too. The shirt… [More]
Snooze-Inducing Toothpaste - PearlyDreams Oral Hygiene & All Natural Sleep Aid
SCORE: 2.3
Untested 3,744 Clicks Pub: Sep 17, 09
Snooze-Inducing Toothpaste
PearlyDreams Oral Hygiene & All Natural Sleep Aid
Despite the ultra-corny name, PearlyDreams might be a product that could catch on with the tooth-scrubbing public. Like spreading Ambien all over your gums, PearlyDreams will fight plaque, insomnia and… [More]
Internet Insomniacs - Online Therapy, "Sleep Healthy Using the Internet," Provides Relief
SCORE: 3.3
Untested 2,855 Clicks Pub: Jul 8, 09
Internet Insomniacs
Online Therapy, "Sleep Healthy Using the Internet," Provides Relief
Insomniacs may be able to find help by using Internet software called, ‘Sleep Healthy Using the Internet,’(SHUTi for short). The program gives advice and recommends bedtimes based on user's sleep diaries.… [More]