Prodigy

Spanko Baby Bedding Ad Plays on Classic Bedtime Story

By: Vincent Salera - Published:   Updated: Jun 16 2011 • References: adsoftheworld
This ad for Spanko Natural Baby Bedding from Warsaw, Poland is an absolute delight. I love the use of pure white as well as the sunlight over the baby and stork's faces.

It is funny and touching at the same time, and makes great use of visuals to reference the mythology of stork delivery.

Advertising Agency: Cichob¹dŸ, Warsaw, Poland

Creative Director / Art Director: Urai Muga

Published: September 2008

Implications - Using recognizable features like storks is an excellent way for a company to appear relatable in the eyes of consumers. This particular bedding instantly gains an aura of comport and sophistication through the use of classic babies' faces and storks.

Stats for Sleeping With Storks Trending: Older & Chilly
Traction: 2,257 clicks in 299 w
Interest: 4 minutes
Concept: Sleeping With Storks
Related: 47 examples / 36 photos
Segment: Neutral, 0-12
Comparison Set: 17 similar articles, including: fresh delivery photography, fight for kisses commercial, and sleep like a green baby.