Martin Ortiz's Colgate packaging concept is unlike anything I've seen in the world of daily dental care. Rather than the toothpaste tubes we're used to seeing, this design takes a more bulbous approach, packaging your tartar-fighting goodness inside an orb that reminds me of those lime and lemon juice bottles you see at the supermarket.
Although this may never land on store shelves, I like Martin Ortiz's Colgate packaging design because it goes against the grain and packages toothpaste in a new and novel way.
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