Prodigy

Sleeping Pills and Antidepressants Are Immune to Economy

By: Vincent Salera - Published:   Updated: Aug 3 2011 • References: adage
A troubled economy often results in sleepless nights and depression. For pharmaceutical companies, the sale of sleeping pills and antidepressants have gone up, even with a dramatic decrease in marketing.

According to a new “Sleep In America” poll from the Washington-based National Sleep Foundation, the economy is keeping people from having a good night's sleep. I'm quite sure the manufacturers of these products fall asleep quickly--and with huge grins on their faces.

Implications - Consumers have become so trusting of certain drugs that they have become a significant part of their daily lives. Companies trying to increase their revenue could focus on this market when coming out with new items.