In order to survive, we need food, water, and LOVE. With job losses and companies going belly up everyday during our troubled economy, online dating sites are actually growing. With over 100 million single Americans, 20 million of them use online-dating as their choice in order to meet their soulmates.
Compared to 2007, Google reported that the number of searches related to online dating augmented by 20% between July and December 2008.
Like Celine Dion sings, “You are safe in my heart And my heart will go on and on and on and on...”
Why This Trend Is Growing
- Growing Online Dating
- The troubled economy is driving more Americans to use online dating sites, creating opportunities for further growth in the industry.
- Increased Online Dating Searches
- The number of searches related to online dating has seen a significant rise, indicating a growing interest in finding love online.
- Online Dating in Recession
- While other industries may suffer during a recession, online dating sites remain resilient, offering a potentially recession-proof business model.
Industries Being Reshaped
- Online Dating Services
- The online dating industry is experiencing growth due to increasing user demand and the potential for capturing a larger market share during a troubled economy.
- Technology and Dating
- Technological advancements are driving innovation in the online dating industry, creating opportunities for disruptive platforms and services.
- Online Advertising
- As online dating sites continue to grow, the industry presents new opportunities for online advertising and marketing strategies targeting singles.
