Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Too Hot for Takeoff

Southwest Airlines Sued for Booting Under-Dressed Hooters Waitress

— September 8, 2007 — Naughty
Southwest Airlines, once known for under-dressing its flight attendants, is being sued for booting an 'under-dressed' passenger. The passenger, Kyla Ebbert was asked to leave by a flight attendant. She refused.

Kyla was just an innocent Hooters waitress trying to get from San Diego to Tuscon. Her attire (shown) was a tight white shirt and short denim skirt.

ABC notes, "Kyla Ebbert, a blond, shapely 23-year-old San Diego coed who also works shifts at a Hooters restaurant, boarded the flight to Tucson, Ariz., on a one-day round-trip visit to an Arizona doctor's appointment. She had settled into her seat when a flight attendant confronted her about what was later described by the airline as 'revealing attire.'"

Ironically, Kyla Ebbert told the Today Show, "I was humiliated, I was embarrassed... I felt like everyone was staring." Interesting. If she really didn't like the attention, she probably wouldn't want to go on the Today Show.

The best part of the story is actually the juxtaposition of Kyla's attire with the old Southwest standard issue uniforms...
Trend Themes
1. Passenger Dress Code - Opportunity for airlines to establish clear guidelines and policies regarding passenger dress code to prevent similar incidents.
2. Body Positivity and Inclusivity - Opportunity for airlines to promote body positivity and inclusivity by embracing diverse attire choices and creating a welcoming environment for all passengers.
3. Social Media Backlash - Opportunity for airlines to effectively manage potential social media backlash arising from incidents involving passenger attire and maintain a positive brand image.
Industry Implications
1. Airline Industry - Opportunity for airlines to review and update their policies and procedures regarding passenger dress code to avoid controversies and legal issues.
2. Hospitality Industry - Opportunity for hotels, resorts, and other hospitality businesses to develop inclusive dress code policies that cater to diverse guest preferences and promote a welcoming atmosphere.
3. Fashion Industry - Opportunity for fashion brands and designers to collaborate with airlines to create stylish and comfortable travel attire options that adhere to airline dress code policies.
6.6
Score
Popularity
Activity
Freshness