Delta is the first U.S. Carrier to announce true lie-flat seats in international business class in early of 2008 The personal sleepers feature a leading entertainment system, digital video and music in every suite, a reclining seat (6-foot 3-inch bed), a privacy screen, fold-out video monitor, footrest and personal stowage compartment. Customers will also enjoy a new menu from celebrity chef Michelle Bernstein, original wines and in-seat entertainment.
Implications - Traveling for extended periods of times and distances can often be tiring, taxing and stressful. Companies who can create a travel experience in which flyers are able to relax and enjoy their time in the air will large returns in today's jet-setting industry. Many consumers do not want to sacrifice their lavish lifestyles and catering to this desire will bring brands success and a loyal following.