Flying in Style

By: Angela Lowe - Published: Oct 17, 2006   Updated: Jul 4 2011 • References: bornrich.org & gushmagazine
Delta is the first U.S. Carrier to announce true lie-flat seats in international business class in early of 2008 The personal sleepers feature a leading entertainment system, digital video and music in every suite, a reclining seat (6-foot 3-inch bed), a privacy screen, fold-out video monitor, footrest and personal stowage compartment. Customers will also enjoy a new menu from celebrity chef Michelle Bernstein, original wines and in-seat entertainment.

Implications - Traveling for extended periods of times and distances can often be tiring, taxing and stressful. Companies who can create a travel experience in which flyers are able to relax and enjoy their time in the air will large returns in today's jet-setting industry. Many consumers do not want to sacrifice their lavish lifestyles and catering to this desire will bring brands success and a loyal following. Stats for Fully Reclined Airplane Bed Trending: Older & Warm
Research: 18,138 clicks in 500 w
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Concept: Fully Reclined Airplane Bed
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Segment: Neutral, 18-55+
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