The new 2009 Sports Illustrated Swimsuit Issue goes for a worldly view in its iconic body paint section.
Model Brooklyn Decker was photographed by Randall Grant on location in Grenada with the map of the world used as the artwork for her bodypaint.
The artistic painting and make-up of Decker was done by Joanne Gair for LBB Artist Management.
See the sizzling images and behind the scenes shots of the painting process in the gallery.
Implications - There are few forms of marketing more immediately eye-grabbing than sexually charged marketing. By unabashedly appealing to a consumer's carnal desires, the company shows a willingness to toe the line of good taste in favor of drawing attention to its product. This attracts consumers on a subconscious level, eager to patronize the brand that stares conventional marketing in the face and does not blink.
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Concept: World Map Body Paint Bikinis
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Segment: Females, 18-55
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World Map Body Paint Bikinis
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