Holiday Humor

Seasonal campaigns incorporate humor to showcase a more realistic sentiment

Implications - Taking a less traditional approach, seasonal campaigns are using sarcasm and humor to reflect more realistic holiday experiences. Referencing things like tasteless gifts and awkward family encounters, these campaigns present situations that consumers can easily relate to, reflecting a rise in more authentic consumer representation.
SCORE: 2.6
Untested Top 4 Examples: 3,367 Total Clicks Dec 13 - Sep 14
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Consumer Insight Topics: MarketingSpecialCommercials
Tasteless Gift Ads - The Red5 Find a Gift They Love Campaign Promotes Easy Shopping Experience
SCORE: 3.6
Mild 2,217 Clicks Pub: Jan 18, 14
Tasteless Gift Ads
The Red5 Find a Gift They Love Campaign Promotes Easy Shopping Experience
The Red5 Find a Gift They Love ad campaign hilariously depicts gift blunders that could have easily been avoided if people simply used the United Kingdom-based online retailer’s expansive... [More]
Festive Social Encounter Guides - SunGard Provides a Holiday Guide to Avoiding Awkward Conversations
SCORE: 2.3
Untested 464 Clicks Pub: Dec 20, 13
Festive Social Encounter Guides
SunGard Provides a Holiday Guide to Avoiding Awkward Conversations
The SunGard Availability Services guide to ‘The Art of Holiday Conversation’ tackles how to approach or rather, avoid inevitable awkward conversations during the holidays. This includes... [More]
Holiday Tech Survival Guides - SunGard Advises What Techies Should Pack for the Holidays
SCORE: 2.1
Untested 440 Clicks Pub: Dec 20, 13
Holiday Tech Survival Guides
SunGard Advises What Techies Should Pack for the Holidays
This SunGard Availability Services video on ‘How to Pack for the Holidays’ is a survival guide for anyone who’s been deemed the tech-savvy family member. Whether you’re an IT professional or... [More]
Grinch-Like Gifting Ads - The Sorry, I Spent It on Myself Ad Encourages Gifting Yourself
SCORE: 1.6
Untested 246 Clicks Pub: Dec 17, 13
Grinch-Like Gifting Ads
The Sorry, I Spent It on Myself Ad Encourages Gifting Yourself
The ’Sorry, I Spent It On Myself’ Harvey Nichols Christmas commercial carries on with its tongue-in-cheek ads that encourage buying more for yourself than for others. The ’Sorry, I Spent It On... [More]