The Krispy Kernels Dried Fruit & Nuts Campaign Dismisses Segregation

By: Meghan Young - Published: Jan 9, 2014 • References: lg2 & ibelieveinadv
The Krispy Kernels Dried Fruit & Nuts ad campaign may depict some rather destructive scenarios, but it is all in the name of harmony. As its tag line reads, "Meant to be mixed," the fiery meteor made up of fruits and peanut dinosaur are on the brink of colliding for a good, actually delicious, cause. Same with the dried fruit dynamite and nutty robot.

Conceived and executed by Lg2, an ad agency based in Quebec, Canada, the Krispy Kernels Dried Fruit & Nuts ad campaign was art directed and illustrated by Vincent Bernard with creative direction and copy writing by Luc Du Sault. Adhering to an otherwise minimalist poster aesthetic, the ad campaign might not inspire hunger right away, but it will encourage imaginations. Stats for Destructive Trail Mix Ads Trending: Older & Average
Research: 1,625 clicks in 123 w
Interest: 1 minutes
Concept: Krispy Kernels Dried Fruit & Nuts
Related: 39 examples / 30 photos
Segment: Neutral, 12-35
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