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While some people who glance quickly at the Strange Adventures ad campaign may think it is promoting the gift of a superhero this Christmas season, it is actually encouraging people to purchase one its store gift cards. The comic book industry is on a high right now, so any kid or adult would love such a present. It could even make a great additional stocking stuffer.

Conceived by Impact, an ad agency based in Halifax, Canada, the Strange Adventures ad campaign was art directed by Pierre Tabbiner with creative direction by Eric Miller. It illustrates this fun and youthful gift by covering the classic logos of Batman, Star Trek and Superman in wrapping paper. Fun and festive, the geeky images were captured against a simple white backdrop by photographer Nathan Boone.