Stereotype Spoofing

Addressing consumer critiques, brands adopt tongue-in-cheek approaches

Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
SCORE: 4.4
Mild Top 4 Examples: 3,220 Total Clicks Apr 14 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosCommercials
Sterotype-Reversing Ads - This Women Empowering Ad Flips Stereotypes Upside Down
SCORE: 5.5
Warm 1,339 Clicks Pub: Apr 1, 14
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
The stereotype of construction workers is that during their breaks, they will sit back and taunt and jeer women walking past; this women empowering ad from ‘Snickers’ reverses that and has the... [More]
Choreographed Car Ads - This Toyota Car Ad Encourages You to Bust Out the Moves & Do the Wakudoki
SCORE: 4.5
Untested 850 Clicks Pub: Jul 26, 14
Choreographed Car Ads
This Toyota Car Ad Encourages You to Bust Out the Moves & Do the Wakudoki
A video featuring a choreographed dance between a group of Japanese businessmen and a gorilla seems right at home with a number of other viral dance videos on the Internet, but it’s not... [More]
Dude-Defeating Tequila Ads - This El Silencio Ad Has a Hilarious Twist to Guys Night Out
SCORE: 3.8
Untested 468 Clicks Pub: Apr 20, 14
Dude-Defeating Tequila Ads
This El Silencio Ad Has a Hilarious Twist to Guys Night Out
The stereotype-breaking ending to this El Silencio ad definitely makes you think about what you would do in the same situation. The new ad that was just launched for El Silencio tequila is... [More]
Stereotype-Busting Auto Ads - This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
SCORE: 3.4
Untested 563 Clicks Pub: Jul 23, 14
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
This funny Honda car ad for the Fit mocks the way automobiles are traditionally marketed to Hispanic millennials—drivers are cool, always on-the-go and ready for an adventure any time. However,... [More]