Retro Playtime

The big box toy market is taken on by vintage-inspired brands and products

Implications - Plastic and brightly colored products have long reigned supreme in the toy market, which is being fought against by a new aesthetic that boasts a simple, vintage appeal. This retro resurgence prioritizes a homemade, independent feel that appeals to consumers who prioritize brand authenticity.
SCORE: 3.5
Mild Top 6 Examples: 31,629 Total Clicks Mar 14 - Sep 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: ToysAutosLife-Stages
Handcrafted Modern Slingshots - This Wooden Slingshot Brings High Class Style to the Old School Toy
SCORE: 6.4
V. Hot 13,183 Clicks Pub: Apr 17, 14
Handcrafted Modern Slingshots
This Wooden Slingshot Brings High Class Style to the Old School Toy
When one thinks of a wooden slingshot, they usually think of children’s toys and Bart Simpson. This slingshot is far more than the average children’s toy though, as the polished wooden... [More]
Modern Vintage Toy Cars - Candylab Toys Revives a Glam American 60s Vibe for Children
SCORE: 3.9
Warm 3,143 Clicks Pub: Sep 4, 14
Modern Vintage Toy Cars
Candylab Toys Revives a Glam American 60s Vibe for Children
As much as children beg and cry for the latest piece of technology or newfangled toy on the market, give them a cardboard box and they’ll probably have a better time thanks to their boundless... [More]
Mix-and-Match Wooden Toys - Designer Todd Borka Lets Children Create Different Characters
SCORE: 4.5
Warm 4,279 Clicks Pub: Jul 30, 14
Mix-and-Match Wooden Toys
Designer Todd Borka Lets Children Create Different Characters
The mix-and-match wooden toys is great for children and adults alike. This is due entirely to its reliance on good design, which could easily be as decorative as it is playful. As though inspired by... [More]
Sustainable Toy Collections - Buchi's Wooden Toy Line Features Trains, Blocks and Furnishings
SCORE: 2.4
Mild 4,341 Clicks Pub: Sep 4, 14
Sustainable Toy Collections
Buchi's Wooden Toy Line Features Trains, Blocks and Furnishings
Buchi’s wooden toy collection fuses natural materials with a charming palette of pastel shades. This line of sustainable toys includes seating and storage furnishings, connected toy trains and... [More]
Lo-Tech Music Toys - The Naef Gloggomobil Music Toy is Inspired by the Classic Barrel Organ
SCORE: 2.1
Mild 5,814 Clicks Pub: Mar 29, 14
Lo-Tech Music Toys
The Naef Gloggomobil Music Toy is Inspired by the Classic Barrel Organ
This Naef barrel organ music toy is a lo-tech one that’s bound to amuse aspiring young musicians. The design by Herbert Bahli is wooden and has tiny holes that can be plugged with small pegs... [More]
Bespoke Youth Racers - Bentley Released a Version of its Iconic Bentley Blower for Kids
SCORE: 1
Untested 869 Clicks Pub: Jun 20, 14
Bespoke Youth Racers
Bentley Released a Version of its Iconic Bentley Blower for Kids
The Bentley Blower Ride-On Model is a youthful rendition of the classic Bentley cars that were heavily used for prestige races, like the French Grand Prix, that date back to the 1920s. For a mere $... [More]