Retro Playtime

The big box toy market is taken on by vintage-inspired brands and products

Implications - Plastic and brightly colored products have long reigned supreme in the toy market, which is being fought against by a new aesthetic that boasts a simple, vintage appeal. This retro resurgence prioritizes a homemade, independent feel that appeals to consumers who prioritize brand authenticity.
SCORE: 5.1
This Year and Mild Top 4 Examples: 4,120 Total Clicks Apr 16 - Aug 16
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Consumer Insight Topics: ToysLife-Stages
Wooden Camera Toys - These Retro and Handmade Toys Encourage Imaginative Play
SCORE: 6.2
Warm 1,436 Clicks Pub: Apr 12, 16
Wooden Camera Toys
These Retro and Handmade Toys Encourage Imaginative Play
These handmade toys by Fanny & Alexander are designed to encourage imaginative play and are safe for small children to use. Since many of today’s kids are exposed to technology at a... [More]
Paper Puppet Kits - These Eco-Friendly Toys are a Modern Take on a Retro Design
SCORE: 5.1
Warm 732 Clicks Pub: Apr 12, 16
Paper Puppet Kits
These Eco-Friendly Toys are a Modern Take on a Retro Design
These paper puppet kits from Moon Picnic are a modern take on a retro toy design and are inspired by wildlife. Mimicking creatures like foxes, monkeys, rabbits and penguins, these paper puppets are... [More]
Instructional Type Blocks - The 'Tykography' Wooden Letter Cubes Teach Children About Typefaces
SCORE: 4.3
This Year and Mild 198 Clicks Pub: Aug 23, 16
Instructional Type Blocks
The 'Tykography' Wooden Letter Cubes Teach Children About Typefaces
The ‘Tykography’ set is a collection of wooden letters used to educate children about the art of typography in the digital age. The blocks contain the alphabet represented in some of the... [More]
DIY Slingshot Toys - Pied Piper's Build-Your-Own Slingshot Kit Revives a Retro Pastime
SCORE: 3.8
This Year and Mild 1,754 Clicks Pub: Jul 1, 16
DIY Slingshot Toys
Pied Piper's Build-Your-Own Slingshot Kit Revives a Retro Pastime
Pied Piper’s DIY slingshot kit revives the retro toy for a new generation of kids. The product is priced at a $22 rate and consists of 6 pieces—a Buckthorn branch with two ends, an... [More]
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