Smoby's 'Friends House' Includes Boys in Home-Centered Imaginary Play

By: Laura McQuarrie - Mar 23, 2016
References: king-jouet & smoby
There are countless playhouse designs on the market that embrace pink, white and purple colorways, but the 'Friends House' from Smoby is designed to be more inclusive of young boys. In spaces like the interior, garden and picnic area, the Friends House features details like interactive gaming spaces. Other design details include two doors so that kids can easily come and go, as well as an electronic door bell, flower pots and 360-degree shutters.

In promotional pictures and videos of the product, Smoby prominently features more young boys than girls.

As gender disparity issues come to light across multiple industries, toys like dollhouses, stroller toys, dolls and kitchen playsets that are typically designed for girls are being reshaped and marketed in an entirely new way.