Footwear Efficiency

Aesthetic and function are married as shoes boast an all-in-one design

Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style.
SCORE: 6
Warm Top 5 Examples: 73,380 Total Clicks Jul 13 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: FashionYouthLife-StagesShoes
Sock-Like Sneakers - The Nike Free Flyknit Grips the Foot Like a Sock
SCORE: 7.1
Viral 35,311 Clicks Pub: Jul 19, 13
Sock-Like Sneakers
The Nike Free Flyknit Grips the Foot Like a Sock
The Nike Free Flyknit has a construction that grips a foot like the band of a sock, changing the way a traditional shoe design applies pressure to the top of the foot. High-performance clothing is... [More]
Sock-Infused Boots - The Nike LunarTerra Arktos Boot is Designed for the Cold
SCORE: 6.7
V. Hot 22,560 Clicks Pub: Oct 2, 13
Sock-Infused Boots
The Nike LunarTerra Arktos Boot is Designed for the Cold
Arctic voyagers and winter lovers will want to keep their toes warm with the LunarTerra Arktos Boot by Nike. This design is engineered to withstand extreme cold and features a multi-piece design... [More]
Second-Skin Soccer Shoes - The NIKE Vapor Cleats are the Latest from the Forward-Thinking Company
SCORE: 6
Hot 4,484 Clicks Pub: Jul 10, 14
Second-Skin Soccer Shoes
The NIKE Vapor Cleats are the Latest from the Forward-Thinking Company
The NIKE Vapor cleats are the latest design from this world-renown company. Released at a perfect time with the FIFA World Cup taking place in Brazil, the shoes are meant to be “game-changing&#... [More]
Sock-Integrated Soccer Shoes - Nike Revolutionizes the Mercurial Vapor with the Dynamic Fit Collar
SCORE: 6.1
Hot 10,382 Clicks Pub: Apr 28, 14
Sock-Integrated Soccer Shoes
Nike Revolutionizes the Mercurial Vapor with the Dynamic Fit Collar
In what has become the soccer boot of choice for some of the most fastest, skillful and gifted players to wear on the world stage, Nike has launched the Mercurial Superfly in anticipation of the... [More]
Revolutionary Knitted Soccer Shoes - Nike's Magista is Changing the Soccer World for the Better
SCORE: 3
Untested 643 Clicks Pub: Mar 10, 14
Revolutionary Knitted Soccer Shoes
Nike's Magista is Changing the Soccer World for the Better
Nike is now providing the most comfortable solution for sore feet after soccer with its new cleat design—the Magista. Nike just unveiled its ultra conformable football boot in preparation for... [More]