Supreme's Branded Hats Utilize Furry Fabric, Strange Imagery and More

By: Riley von Niessen - Aug 18, 2016
References: supremenewyork & hypebeast
Supreme, the iconic New York-based skate brand that's remained popular since it was founded back in the 1990s, has released its much-anticipated collection of branded hats.

While many feature its iconic brand name within the red box logo on the front, others are diversified by straying from it. This includes a hat that states "illegal business controls america" on the front, one which shows the face of a menacing monster and another with an image of an astronaut floating through space. Other versions of the branded hats make use of a different typography that's normally seen from the brand -- using Helvetica, cursive or simply using a capital 'S' logo.

What's most interesting about the collection of branded hats however its the company's use of unconventional fabrics -- with patterned fleece, felt, metallic leather and more constructing the headwear.