Coffee Inn's Brand Identity Features Bold and Geometric Graphics

By: Jana Pijak - Aug 15, 2016
References: coffee-inn &
Graphic designers Valerija Zileniene, Algirdas Orantas, Irmantas Savulionis teamed up with illustrator Elena Mayagrafik to create this vivid brand identity for Coffee Inn -- a cafe that recently launched a signature collection of artisanal beans.

Based in Vilnius, Lithuania, the creative team opts for simple typography, pastel-hued backdrops and patterned accents that are used to catch the eye of consumers while highlighting different flavor profiles. Consisting of three blends -- 'Brazil Fazenda,' 'Latino' and 'Safari,' this coffee collection includes beans that are roasted in-house and can be purchased in store at Coffee Inn locations.

This coffee packaging fuses simple graphics with visually interesting pops of color and pattern. The three-piece collection is inspired by ethnic flavors and includes two 500 gram packs and one 250 gram bag.