The Harvey Nichols Sale ad campaign hilariously depicts its female shoppers as headless chickens. Although some might be rightly offended by the comparisons, the majority of people will probably get a good chuckle out of the imagery. Clad in designer digs, these confused chicks simply embody the excitement women will feel when learning about the sale. It reads, 'Try to stay calm.'
Bravely conceived and executed by adam&eveDDB, an ad agency based in London, United Kingdom, The Harvey Nichols Sale ad campaign was creative directed by Emer Stamp and Ben Tollett. Yet the true genius behind the photoshoot has to be the photographer Daniel Stier who managed to capture the utterly hilarious images. Women won't look at themselves the same ever again.
Stats for Headless Chicken Fashion Ads
Trending: Older & Average
Research: 2,189 clicks in 151 w
Interest: 1.1 minutes
Concept: The Harvey Nichols Sale
Related: 64 examples / 49 photos
Segment: Females, 18-55+
Comparison Set: 23 similar articles, including: vibrantly edgy fashion ads, bold gritty fashion ads, and operatic fashion ads.
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