Premature Holiday

Holiday references pop up during unexpected seasons to capture emotions

Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level.
SCORE: 4.9
Mild Top 3 Examples: 6,136 Total Clicks Jan 12 - Sep 14
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Warm Weather Christmas Campaigns - Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
SCORE: 5.9
Warm 1,154 Clicks Pub: Apr 10, 14
Warm Weather Christmas Campaigns
Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
AGF, a coffee company in Japan is now recreating Christmas in spring, helping people on Facebook and Twitter send a free gift to someone of their choosing, courtesy of course, by none other than... [More]
Secret Winter Wonderland Ads - The Coca-Cola Magic Machine Brings the Joy of Xmas to Visitors
SCORE: 3
Mild 4,073 Clicks Pub: Jan 2, 12
Secret Winter Wonderland Ads
The Coca-Cola Magic Machine Brings the Joy of Xmas to Visitors
While Christmas is over, you can still enjoy the Coca-Cola Magic Machine that demonstrates that the joyous holiday may be hiding in a place you may least expect. The Coca-Cola Magic Machine advert is… [More]
Jolly Ice Bucket Videos - Macy's ALS Ice Bucket Challenge Video Features Jolly Saint Nick
SCORE: 4.9
Mild 909 Clicks Pub: Aug 28, 14
Jolly Ice Bucket Videos
Macy's ALS Ice Bucket Challenge Video Features Jolly Saint Nick
There are a lot of brands that are taking part in creating ALS Ice Bucket Challenge videos, especially if they have a recognizable mascot or face that can be associated to the company. Although... [More]