The LEGO 2014 Campaign Feeds Off of Kids' Imaginations

By: Meghan Young - Published: Jan 8, 2014 • References: & ibelieveinadv
The LEGO 2014 ad campaign focuses on imagination in a wholly surreal way. The tiny building blocks are envisioned as scenes from 'Star Wars' and 'Jurassic Park' as well as more general scenarios involving a haunted house and an arctic playground complete with penguins. Clearly targeting a younger audience, the images will inspire kids to indulge their creativity in a constructive way.

Conceived and executed by Grey, Paris, France, the LEGO 2014 ad campaign was art directed by Quentin Deronzier with creative direction by Thierry Astier. Very minimalist aside from the elaborate albeit miniature scenes erupting from within each colorful building block, the bright and playful images were created by 3D studio Serial Cut / Pell-Mell.

Overall, the LEGO 2014 ad campaign invites children to imagine all the adventures they can have with this iconic toy. Stats for Surreal Building Blocks Ads Trending: Older & Warm
Research: 5,472 clicks in 123 w
Interest: 1.1 minutes
Concept: LEGO 2014
Related: 49 examples / 38 photos
Segment: Males, 4-12
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