Interactive Franchise

Franchises bring elements of the big screen into real life situations

Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience.
SCORE: 4.5
Mild Top 6 Examples: 4,813 Total Clicks May 12 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Movie Streamer Prom Dates - Muthana Sweis Asked Netflix to Be His Prom Date, and Netflix Said Yes
SCORE: 5.7
Warm 1,166 Clicks Pub: Apr 15, 14
Movie Streamer Prom Dates
Muthana Sweis Asked Netflix to Be His Prom Date, and Netflix Said Yes
Having a Netflix date seems pretty common but 17-year old Muthana Sweis attempted something unusual when he asked Netflix if it would be his junior prom date. Sweis popped the question to Netflix on... [More]
Autobot Car Ride Campaigns - Ride Share Service Uber Now Offers Rides by Optimus Prime Truck
SCORE: 4.4
Mild 1,165 Clicks Pub: Jun 18, 14
Autobot Car Ride Campaigns
Ride Share Service Uber Now Offers Rides by Optimus Prime Truck
As part of a promotion for the upcoming Transformers: Age of Extinction summer flick, ride-sharing service Uber just announced that it will now offer pickups by an Optimus Prime Truck in a campaign... [More]
Superhero Street Face-Offs - The Spiderman vs. Batman Video Dukes it Out in Toronto
SCORE: 4.2
Mild 1,327 Clicks Pub: Jul 31, 12
Superhero Street Face-Offs
The Spiderman vs. Batman Video Dukes it Out in Toronto
The ‘Spiderman vs. Batman’ video celebrates the release of two summer blockbuster movies that are incidentally both comic-book inspired. The fiery confrontation personifies the long-standing... [More]
Live Prison Billboards - Netflix' Orange is the New Black Turns a Building Facade into a Prison
SCORE: 4.3
Untested 201 Clicks Pub: Aug 29, 15
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
As part of a clever marketing stunt to promote Netflix’ Orange is the New Black, the facade of a building in Paris was transformed into a live prison. The entirety of the building’s... [More]
Integrated Movie-Takeover Ads - AIG Israel Inserted Banners in Films for Revealing Results
SCORE: 2.6
Untested 336 Clicks Pub: Mar 21, 14
Integrated Movie-Takeover Ads
AIG Israel Inserted Banners in Films for Revealing Results
AIG Israel conducted a brilliantly integrated campaign to show users that they did not need to pay high premiums for insurance. To illustrate this, the company teamed up with VOD, an online movie... [More]
Movie Trailer Scavenger Hunts - The New Campaign for the Dark Knight Rises is Interactive
SCORE: 1.4
Untested 618 Clicks Pub: May 2, 12
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
In the new interactive marketing campaign launched by the Dark Knight Rises ad team, fans were given the task of finding Batman-related graffiti all around the world. Planted for them to locate,... [More]