If you’ve ever wondered why it is that women are insured, the 1st for Women Insurance Brokers ‘So Backwards’ ad will explain why. According to the commercial, men are more likely to engage themselves in reckless behaviour behind the wheel as seen with the ‘backwards’ road trip to Cape Town.
The ad itself is brilliant and the 1st for Women Insurance Brokers couldn’t have nailed it any better. Watch the ad and you will see how the ‘backwards road trip’ is bad for them, but hilarious for the rest of us.
Stats for Hilarious Insurance Ads
Trending: Older & Mild
Research: 1,218 clicks in 286 w
Interest: > 3 minutes
Concept: 1st For Women Insurance Brokers
Related: 95 examples / 73 photos
Segment: Females, 18-55
Comparison Set: 35 similar articles, including: crushed shoe campaigns, fear-invoking commercials, and tilt-shift nuclear families.
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