In this Allstate commercial, a historical account of mayhem on earth is on full display.
Featuring Allstate's current spokesperson Dean Winters, the scene starts in the Garden of Eden with Adam and Eve looking seductively at Winters as the forbidden fruit. Once they both take a bite, a series of events is set off that induces mayhem on every age the Earth goes through. From Dinosaurs to the Egyptian pyramids and further, disaster strikes.
This Allstate commercial underlines the need for insurance by establishing that crazy things happen all the time and have been happening for centuries. The idea is to convince people they need back up, which in this case is home or car insurance. Although it's completely over the top, most Allstate commercials featuring Dean Winters are the same way.
Stats for Disaster Driven Insurance Ads
Trending: Older & Average
Research: 1,008 clicks in 168 w
Interest: > 3 minutes
Concept: Allstate Commercial
Related: 107 examples / 82 photos
Segment: Neutral, 18-55+
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