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The Panettone Tottus ad campaign shows just how irresistible this loaf of sweet bread is. Although it revolves around two small children who can't necessarily be blamed for their lack of will, adults will nod in sympathy, knowing full well they could easily be caught red-handed. Cheeks stuffed full of the delicious dessert, the Panettone Tottus ad campaign speaks hilarious truth.

Conceived and executed by Circus, an ad agency based in Lima, Peru, the Panettone Tottus ad campaign was art directed by Oscar Paredes Franco with creative direction by Juan Carlos Gomez de la Torre. The endearing images were shot in studio be photographer Alex Freund. Of course, those big cheeks have to have been enhanced.