De-Sophistication

More high-end edibles in various industries get more low-brow makeovers

Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market.
SCORE: 3.3
Mild Top 6 Examples: 7,634 Total Clicks Mar 14 - Jun 15
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Consumer Insight Topics: LifestyleFood
Casual Foie Gras Cans - Uhmm's Gourmet Food Packaging Adopts Bold, Punchy Graphics & Text
SCORE: 5
Warm 3,416 Clicks Pub: Jan 23, 15
Casual Foie Gras Cans
Uhmm's Gourmet Food Packaging Adopts Bold, Punchy Graphics & Text
While it’s common to see a lot of foie gras that’s presented in a can with decadent gold detailing to imply prestige, this unassuming gourmet food packaging takes a much more relaxed... [More]
Colorful Gummy Sangrias - This Sweet Cinco de Mayo Cocktail Rescipe Uses Drunk Gummy Bear Candies
SCORE: 3.7
Mild 1,175 Clicks Pub: May 1, 15
Colorful Gummy Sangrias
This Sweet Cinco de Mayo Cocktail Rescipe Uses Drunk Gummy Bear Candies
This Cinco de Mayo cocktail recipe is an extremely colorful one that uses drunk gummy bears. From food blog My Name is Yeh, the Gummy Bear Sangria can actually be enjoyed year round. You can even... [More]
Floral Riesling Ice Pops - These Refreshing Riesling Popsicles Are Made with Edible Flowers
SCORE: 4.1
Mild 1,905 Clicks Pub: May 29, 15
Floral Riesling Ice Pops
These Refreshing Riesling Popsicles Are Made with Edible Flowers
These delicious Riesling popsicles are a perfect summery, boozy treat. Made with simple syrup and white wine, the ice pops are easy to make and excessively easy on the eyes. Perfect for a summer... [More]
Mango Wine Milkshakes - Red Robin is Introducing a Wine Milkshake with Mango Moscato
SCORE: 2.8
Untested 616 Clicks Pub: Mar 20, 14
Mango Wine Milkshakes
Red Robin is Introducing a Wine Milkshake with Mango Moscato
This boozy wine milkshake will keep you coming back for more. Red Robin is offering this delicious mango drink for adults and it is perfect for summer. Alcoholic milkshakes are not really something... [More]
Festive Vino Milkshakes - Red Robin has a Red Wine Shake for Adults to Enjoy Over the Holidays
SCORE: 1.6
Untested 323 Clicks Pub: Nov 14, 14
Festive Vino Milkshakes
Red Robin has a Red Wine Shake for Adults to Enjoy Over the Holidays
If you were hoping to get into the festive spirit at your local Red Robin restaurant, you can now do so with a red wine shake. The adult-only milkshake has been dubbed the Divalicious Red Wine Shake.... [More]
Frozen Truffle Pastas - Evol's Frozen Pasta Dinner Turns Mac & Cheese Gourmet
SCORE: 1.1
Untested 199 Clicks Pub: Jan 28, 15
Frozen Truffle Pastas
Evol's Frozen Pasta Dinner Turns Mac & Cheese Gourmet
Mac & cheese and frozen foods are typically thought of as meals that are high in convenience and low in terms of nutrition, but Evol’s frozen pasta dinner manages to strike a happy balance... [More]