Body Empowerment

Female consumers appreciate an upfront approach to body issues

Implications - Despite the narrowing gap between the sexes, subjects surrounding women's health and bodies continue to be either contested or considered taboo. No longer content with shrouding normal body processes in secrecy and shame, consumers are responding to content that openly celebrates the female body. This not only suggests that consumers are becoming more candid when it comes to traditionally uncomfortable subject matters, it also encourages a dialogue about different forms of gender inequality.
SCORE: 7.1
This Quarter and Warm Top 6 Examples: 18,383 Total Clicks Aug 14 - Sep 16
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMarketingHumorBranding
Ethereal Menstruation Photography - Jen Lewis Takes Photographs of Her Own Menstrual Blood
SCORE: 7.8
Viral 14,236 Clicks Pub: May 8, 15
Ethereal Menstruation Photography
Jen Lewis Takes Photographs of Her Own Menstrual Blood
Artist Jen Lewis finds beauty in blood, a fact that’s made very clear by her latest project, an interesting venture that involves photographing her own menstrual blood. Lewis became... [More]
Genitalia-Themed Coloring Books - Beki Reilly's Feminist Project Looks to Reclaim Derogatory Words
SCORE: 8.4
This Year and Hot 934 Clicks Pub: Aug 11, 16
Genitalia-Themed Coloring Books
Beki Reilly's Feminist Project Looks to Reclaim Derogatory Words
Beki Reilly is an illustrator and art director based in London, England, whose latest project aims to fight against the derogatory words people often use to describe female genitalia. The project,... [More]
Educational Menstrual Cycle Games - This Board Game Shifts Tween Perspectives on Periods
SCORE: 8
This Quarter and Warm 942 Clicks Pub: Sep 14, 16
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
There are many misconceptions surrounding women and girls’ periods and this menstrual cycle game aims to educate people on the real facts of this natural occurrence. Called ‘The Period... [More]
Tampon-Shooting Gaming - Tampon Run is a Period Video Game Aiming to Normalize Menstruation
SCORE: 4
Mild 1,423 Clicks Pub: Sep 6, 14
Tampon-Shooting Gaming
Tampon Run is a Period Video Game Aiming to Normalize Menstruation
In an effort to illustrate periods are perfectly normal, two teenagers developed a period video game where you get to shoot feminine hygiene products at opponents. The objective of Tampon Run is to... [More]
Hilarious Menstruation Ads - This Feminine Hygiene Ad Wants You to Stop Beating Around the Bush
SCORE: 4
Untested 791 Clicks Pub: Aug 26, 14
Hilarious Menstruation Ads
This Feminine Hygiene Ad Wants You to Stop Beating Around the Bush
Feminine hygiene brand Carefree wants to have a frank discussion about vaginas. In a new commercial for Australian consumers, the brand makes fun of the discomfort surrounding the word. Even after... [More]
Fake Feminist Ad Agencies - Jane St. Shows How Brands Capitalize on Female Empowerment
SCORE: 4.2
This Year and Untested 57 Clicks Pub: Aug 10, 16
Fake Feminist Ad Agencies
Jane St. Shows How Brands Capitalize on Female Empowerment
Last year, the ad agency John St. created a fake sister agency called ‘Jane St.’ to cleverly expose how brands are using the message of female empowerment to sell products. Operating... [More]