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Branded Equality

Brands take effective measures to illustrate gender inequality

Implications - Discussions on gender equality often revolve around discriminatory practices in the workplace. In an effort to further this conversation in a meaningful way, many brands are illustrating the key differences between how different people experience the world, whether that be wage inequality or prejudice in hiring. This action-oriented approach indicates to consumers that brands are not looking to capitalize on social good, but actually strive to promote real-life results.
Workshop Question - How could your brand become an advocate for a cause and incite action?
Trend Themes
1. Gender Equality - Brands take effective measures to illustrate gender inequality.
2. Feminist Activism - Activist groups and companies are using feminist campaigns to encourage social change.
3. Inclusivity Campaigns - Companies are launching campaigns promoting inclusion and celebrating diversity.
Industry Implications
1. Fashion - Fashion brands can use this trend to reinforce their commitment to gender neutrality and diversity.
2. Advertising & Marketing - This trend highlights the need for advertising and marketing industries to promote gender neutral messaging and inclusivity.
3. Entertainment & Media - Entertainment and media industries can use these trends to create diverse and inclusive campaigns, storylines, and characters that respect different gender identities and promote gender equality.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
219,207 Total Clicks
Date Range:
Mar 15 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Striking Womanless Ads
Striking Womanless Ads
Droga5's Gender Equality Campaign Proves Something is Missing
Although there are many people in this day and age that would claim we’re now at a point where women are as equal as men, this gender equality campaign aims to prove otherwise. In support of... MORE
Empowering Female Clothing Brands
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
‘Too Pretty’ is an empowering feminist brand of female clothing created by Cary Williams. Inspired by the adversity she has faced as a female boxer, the line quotes the words used... MORE
Wage Gap Shops
Wage Gap Shops
Less Than 100 Raises Awareness of Gender Wage Equality by Giving Women a Discount
In an effort to promote gender wage equality, Elana Schlenker started a store where women only have to pay 76 cents to a man’s $1. Less Than 100 is a pop-up shop in Pittsburgh that sells art,... MORE
Experimental Feminist Beers
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
Cerveja Feminista is a Brazilian beer conceived as a catalyst to launch a conversation on the sexist climate in the advertising industry. Given the nature of the average bikini-clad beer commercial,... MORE
Feminist Workplace Reviews
Feminist Workplace Reviews
Crowdsourced Site InHerSight Wants to Eradicate Sexism in the Workplace
In an effort to get rid of sexism in the workplace, this website includes measurement tools enabling employees to anonymously review their companies’ treatment of women workers. Like... MORE
Uplifting Sportswear Ads
Uplifting Sportswear Ads
Sport Chek's Newest Workout Commercial Connects with Female Yogis
The message from Sport Chek’s ‘Your Better Starts Here’ campaign sets the tone for ‘The Pose,’ a new female-targeted workout commercial from the brand. Carrying yoga... MORE
play_circle_filled Marriage Equality Dessert Ads
Marriage Equality Dessert Ads
Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage
Inspired by the recent ruling by The Supreme Court that legalized gay marriage across the United States, Ben & Jerry’s latest series of ice cream ads announces the rebranding of its... MORE
play_circle_filled Inclusive Patriotic Campaigns
Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
Iconic WWE American wrestler John Cena was featuring in a campaign from ‘Ad Council’ that is titled ‘We Are America.’ The effort works to show that the average American isn&#... MORE

Related Examples

Americana-Inspired Bagels
Americana-Inspired Bagels
These Red, White & Blue Bagels Celebrate the Fourth of July
Patriotic Sneaker Collections
Patriotic Sneaker Collections
These Sneakers Celebrate America's Independence Day
Patriotic Beach Parties
Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
Americana-Inspired Vodka Flavors
Americana-Inspired Vodka Flavors
SMIRNOFF Red, White & Berry Celebrates the Fourth of July
Patriotic Candy Packaging
Patriotic Candy Packaging
The New Glacier Fruits Packaging Features a Union Jack Design
Patriotic Pride Hats
Patriotic Pride Hats
These Hats Parody Trump's Campaign Slogan and Support the LGBTQ Community
Feminist Youth Conferences
Feminist Youth Conferences
Seattle's FemCon Endorses Female Empowerment Among Young Attendees
Teen Activist Editorials
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
Numberless Lingerie Sizing Systems
Numberless Lingerie Sizing Systems
This Lingerie Brand Boasts a Body Positive Sizing System
play_circle_filled Satirical Feminist Series
Satirical Feminist Series
'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
Patriotic Slip-on Sneakers
Patriotic Slip-on Sneakers
The 'American Freedom' Printed Vans Celebrate America's Heritage
Familial Yoga Retreats
Familial Yoga Retreats
World Family Yoga Offers Fun and Kid-Friendly Wellness Programs
Curated Sportswear Boutiques
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
Two-Person Yoga Mats
Two-Person Yoga Mats
The Pogamat XXL is an Extra Thick Exercise Mat with Space for Two
Museum Yoga Classes
Museum Yoga Classes
The San Diego Children's Discovery Museum Offers Family Yoga Classes
Feminist Slogan Caps
Feminist Slogan Caps
Stay Cute's Fight Like a Girl Baseball Cap Promotes Female Empowerment
Pro-Bono Basketball Campaigns
Pro-Bono Basketball Campaigns
Sport Chek Gives Free Basketballs in Toronto for All-Star Weekend
play_circle_filled Empowering Yoga Commercials
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
Tween Feminism Tours
Tween Feminism Tours
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Star-Studded Feminist Editorials
Star-Studded Feminist Editorials
Paper Magazine Has Amber Rose Dress as Feminist Icons and Leaders
Empowered Feminist Sweaters
Empowered Feminist Sweaters
Cara Delevingne's The Future is Female Shirts Celebrate Woman
Feminist Makeup Clutches
Feminist Makeup Clutches
The Strong Female Lead Bag Advocates for Women in Power
Rebellious Americana Editorials
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Elle Man Vietnam's Latest Exclusive Highlights Retro USA Imagery
Sports Broadcasting Shops
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Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
Dairy-Free Ice Cream
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Ben & Jerry's Announces Flavors for Special Dietary Needs
Eco-Friendly Ice Creams
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'Ben & Jerry’s' New Ice Cream Flavor Helps Spread Climate Change Awareness
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Ben & Jerry's New Belgium Brewing Beer Satisfies a Sweet Tooth and Thirst
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Amanda McCall Creates Unique Ben & Jerry's Flavor Centering on Inspiring Women
Introductory Feminist Texts
Introductory Feminist Texts
Rad American Women Educates Children on the History of Feminism
Girl-Empowering Tech Festivals
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Singer Robyn is Launching an Event to Promote Women in Technology
Passover-Themed Desserts
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Ben & Jerry's Charoset Ice Cream is Perfect for a Seder Plate Meal
Pillowy Autumnal Brews
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This Fall Pale Ale from New Belgium Brewing is Hop-Infused
Citrusy Summer Ales
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New Belgium Celebrates Warm Weather with a Refreshing Spring Beer Flavor
Frolicsome Seasonal Ales
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This Spring Beer Pack Offers a Selection of Crisp Springtime Brews
Beach-Evoking Beer Displays
Beach-Evoking Beer Displays
These Pacifico Light Cardboard Displays Are Inspired By Beach Visuals
Compelling Beer Stands
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This Beer Retail Display for Dos Equis is an Effective In-Store Ad
Fishing Shack Beer Displays
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This Retail Display Plays Up Streetwater Brewing's Beach Branding
Galactic Crafts Beers
Galactic Crafts Beers
Ground Control from Ninkasi Brewing is Made Using Yeast Sent into Orbit
Collaborative Sports Beers
Collaborative Sports Beers
Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
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WE NYC Aims to Leverage 5,000 Women from Low-income Neighborhoods
Cartoony Booze Branding
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Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
Targeted Highway Billboards
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
3D Printed Cake Decorations
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Albert Hejin Uses a Portable Food Printer to Offer Custom Cake Designs
Small Size Billboards
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Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
Londoner Narrative Billboards
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This Billboard Campaign Tells the Sad Stories of Former Londoners
Real-Time Runway Billboards
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Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
Happy Emoji Billboards
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This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
Ice Cream Fondue
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Ben & Jerry's Demonstrates How to Create a Sharable Dessert
play_circle_filled Car-Smashing Billboards
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Wheat Thins' Snack Food Marketing Stunt Makes You Look
Self-Deprecating Furniture Ads
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The IKEA Assembly Fail Billboards Riff on Its Own Reputation
Female Mentorship Platforms
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The Glassbreakers App Matches Up Women in Tech for Guidance
play_circle_filled Snow Sports Webisodes
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Sport Chek's First Tracks Series Appeals to Skiers and Snowboarders
Crowdsourced Reward Apps
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MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts
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This Course in Beyonce Explores Feminism and Media
Cheeky Grocery Branding
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This Grocery Store Brand Takes Inspiration from Pixar and Buzzfeed
play_circle_filled Uncouth Feminist Videos
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Little Girls Drop F-Bombs for Feminism in This Viral Marketing Campaign
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LSE Students Explain Why Feminism Matters
play_circle_filled Interactive Sports Stores
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play_circle_filled Crude Gender Equality Ads
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