Branded Equality

Brands take effective measures to illustrate gender inequality

Implications - Discussions on gender equality often revolve around discriminatory practices in the workplace. In an effort to further this conversation in a meaningful way, many brands are illustrating the key differences between how different people experience the world, whether that be wage inequality or prejudice in hiring. This action-oriented approach indicates to consumers that brands are not looking to capitalize on social good, but actually strive to promote real-life results.
SCORE: 6.1
This Year and Mild Top 6 Examples: 8,692 Total Clicks Mar 15 - May 16
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Striking Womanless Ads - Droga5's Gender Equality Campaign Proves Something is Missing
SCORE: 6.5
Hot 5,280 Clicks Pub: Mar 21, 15
Striking Womanless Ads
Droga5's Gender Equality Campaign Proves Something is Missing
Although there are many people in this day and age that would claim we’re now at a point where women are as equal as men, this gender equality campaign aims to prove otherwise. In support of... [More]
Empowering Female Clothing Brands - 'Too Pretty' Knows That Success Isn't About External Beauty
SCORE: 6.1
This Year and Mild 644 Clicks Pub: May 14, 16
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
‘Too Pretty’ is an empowering feminist brand of female clothing created by Cary Williams. Inspired by the adversity she has faced as a female boxer, the line quotes the words used... [More]
Wage Gap Shops - Less Than 100 Raises Awareness of Gender Wage Equality by Giving Women a Discount
SCORE: 5.6
Mild 1,077 Clicks Pub: Apr 15, 15
Wage Gap Shops
Less Than 100 Raises Awareness of Gender Wage Equality by Giving Women a Discount
In an effort to promote gender wage equality, Elana Schlenker started a store where women only have to pay 76 cents to a man’s $1. Less Than 100 is a pop-up shop in Pittsburgh that sells art,... [More]
Experimental Feminist Beers - Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
SCORE: 5
Mild 1,026 Clicks Pub: Mar 25, 15
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
Cerveja Feminista is a Brazilian beer conceived as a catalyst to launch a conversation on the sexist climate in the advertising industry. Given the nature of the average bikini-clad beer commercial,... [More]
Feminist Workplace Reviews - Crowdsourced Site InHerSight Wants to Eradicate Sexism in the Workplace
SCORE: 3.7
Untested 468 Clicks Pub: May 13, 15
Feminist Workplace Reviews
Crowdsourced Site InHerSight Wants to Eradicate Sexism in the Workplace
In an effort to get rid of sexism in the workplace, this website includes measurement tools enabling employees to anonymously review their companies’ treatment of women workers. Like... [More]
Uplifting Sportswear Ads - Sport Chek's Newest Workout Commercial Connects with Female Yogis
SCORE: 5.1
This Year and Untested 197 Clicks Pub: Mar 7, 16
Uplifting Sportswear Ads
Sport Chek's Newest Workout Commercial Connects with Female Yogis
The message from Sport Chek’s ‘Your Better Starts Here’ campaign sets the tone for ‘The Pose,’ a new female-targeted workout commercial from the brand. Carrying yoga... [More]