Patriotic Minimalism

Consumers search for discreet ways to show their national pride

Implications - Consumers torn between flaunting their national pride and maintaining their personal brand are turning to clothing and accessories that minimally incorporate a patriotic aesthetic. This inconspicuous form of celebration is an alternative to the over-the-top visuals typically associated with patriotic holidays, and targeted towards fashion-savvy consumers.
SCORE: 6.6
This Year and Warm Top 6 Examples: 21,483 Total Clicks May 14 - Jul 16
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Consumer Insight Topics: Fashion
Edgy 70s Lookbooks - Americana Manhasset Casts Hanne Gaby Odiele and Marlon Teixeira for Photoshoot
SCORE: 7.2
Viral 15,615 Clicks Pub: Apr 4, 15
Edgy 70s Lookbooks
Americana Manhasset Casts Hanne Gaby Odiele and Marlon Teixeira for Photoshoot
Fashion retailer Americana Manhasset embraces the 70s in a big way for its latest lookbook. Channeling the edgy rock and roll part of this retro era, models Hanne Gaby Odiele and Marlon Teixeira... [More]
Celebratory Outwear Collections - The Woolrich 185th Anniversary Collection Marks an Iconic Moment
SCORE: 5.5
Hot 984 Clicks Pub: Oct 1, 15
Celebratory Outwear Collections
The Woolrich 185th Anniversary Collection Marks an Iconic Moment
Fans of the timeless brand are sure to adore the Woolrich 185th Anniversary Collection, which highlights a number of different achievements for the outerwear manufacturer. The Woolrich 185th... [More]
Patriotic Platform Kicks - J.Crew & New Balance Created a Pair of Independence Day Sneakers
SCORE: 4.4
Warm 2,098 Clicks Pub: Jun 13, 14
Patriotic Platform Kicks
J.Crew & New Balance Created a Pair of Independence Day Sneakers
Catering to consumers who want to be patriotic in a less-glitzy manner, J.Crew and New Balance have collaborated to create sneakers in homage to Independence Day. The pair is set to release, with... [More]
Patriotic Olympic Sneakers - The Adidas Originals 'Rio de Janeiro' Are Themed to The Upcoming Games
SCORE: 6.4
This Year and Warm 1,186 Clicks Pub: Jul 30, 16
Patriotic Olympic Sneakers
The Adidas Originals 'Rio de Janeiro' Are Themed to The Upcoming Games
To celebrate the upcoming Olympics taking place in Rio de Janeiro, athletic brand Adidas has unveiled a specially patterned pair of the Originals ‘Superstar’ silhouette. The design is a... [More]
Patriotic Memorial Manicures - This American Flag Manicure is Perfect for Memorial Day Weekend
SCORE: 4.8
Warm 852 Clicks Pub: May 21, 14
Patriotic Memorial Manicures
This American Flag Manicure is Perfect for Memorial Day Weekend
Show your excitement for Memorial Day weekend with this adorable America-inspired DIY manicure that stylishly incorporates all the bold colors of the American flag. These patriotic nails are super... [More]
Contemporary Deconstructed Fashion - This Jacquemus Spring/Summer Line Offers Disheveled Couture
SCORE: 4
Warm 748 Clicks Pub: Oct 5, 15
Contemporary Deconstructed Fashion
This Jacquemus Spring/Summer Line Offers Disheveled Couture
Reminiscent of a Hood By Air collection, the Jacquemus Spring/Summer ‘16 line features distressed and deconstructed fashion. Inspired by a dark time in the designer’s life, this line is... [More]