Digital Disconnect

Consumers search for ways to "unplug" and de-stress

Implications - The hyper-connectivity of the digital world can be overwhelming, even to consumers who were born into it. As a result, brands have begun promoting products and services that not only encourage more face-to-face interaction, but also personal reflection and contemplation. Overall, this detox approach to social media suggests that consumers are struggling to find a balance between the digital and physical world.
SCORE: 5.2
Warm Top 4 Examples: 8,523 Total Clicks Feb 15 - May 15
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Consumer Insight Topics: TechMobileSocial Media
Digital Detox Events - Folk Rebellion Launched with a Tech-Free Retreat Focused on Unplugging
SCORE: 6.3
Warm 2,176 Clicks Pub: May 25, 15
Digital Detox Events
Folk Rebellion Launched with a Tech-Free Retreat Focused on Unplugging
To officially launch their new lifestyle brand, which focuses on the mindful use of technology, Folk Rebellion collaborated with Urban Cowboy to create a tech-free retreat. The Brooklyn-based event... [More]
Digital Detox Programs - Myhotels Bloomsbury Offers a Way for Guests to Disconnect & De-Stress
SCORE: 4.5
Warm 3,976 Clicks Pub: Feb 9, 15
Digital Detox Programs
Myhotels Bloomsbury Offers a Way for Guests to Disconnect & De-Stress
Although tech gadgets are viewed as an essential part of travel by many, more people are looking for vacations that involve a complete digital detox. To satisfy this need, Myhotels Bloomsbury teamed... [More]
Unplugged Forest Festivals - Innocent Unplugged is a Tech-Free Retreat in the British Countryside
SCORE: 4.7
Mild 1,457 Clicks Pub: May 25, 15
Unplugged Forest Festivals
Innocent Unplugged is a Tech-Free Retreat in the British Countryside
Located in a forest in Kent, the annual Innocent Unplugged festival is a whimsical and eco-friendly retreat that invites individuals to leave behind their mobiles for a weekend of community. Deemed... [More]
Digital Detox Apps - Flipd is an App for When You Want to Disconnect from the World
SCORE: 5
Mild 914 Clicks Pub: May 25, 15
Digital Detox Apps
Flipd is an App for When You Want to Disconnect from the World
Flipd is a new digital detox app that aims to help you curb your mobile phone addiction. Boasting a clever #FlipOff hashtag and the ability to free you from the constraints of time-consuming digital... [More]