DIY Barista

Seduced by cafe culture, consumers learn how to make their own craft coffee

Implications - More than just a morning beverage, coffee has developed a culture and lifestyle of its own. Consumers are now forgoing the convenience and cost-effectiveness of ready-made coffee for the chance to learn how to brew their own cup. This shift indicates not only the strength of coffee culture, but also the pervasiveness of the artisan movement with which it is closely associated.
SCORE: 4.2
Mild Top 4 Examples: 4,406 Total Clicks Sep 14 - Sep 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinkingLuxury
Coffee Analysis Apps - Angels' Cup Coffee's App Lets You Make & Share Coffee Notes
SCORE: 4.6
Warm 2,628 Clicks Pub: Sep 27, 14
Coffee Analysis Apps
Angels' Cup Coffee's App Lets You Make & Share Coffee Notes
Angels’ Cup created a unique online app for java drinkers that lets you make and compare coffee notes with your friends. To begin, the app has you type in a coffee type, and choose from either... [More]
Coffee Cooking Classes - Nespresso and Chef Phil Howard Offer Lessons on the Science of Coffee
SCORE: 3.9
Mild 1,001 Clicks Pub: Apr 28, 15
Coffee Cooking Classes
Nespresso and Chef Phil Howard Offer Lessons on the Science of Coffee
In partnership with Michelin chef Phil Howard, Nespresso is kicking off an educational program called ‘The Sciene of Coffee.’ This program is designed to show the beverage’s role... [More]
DIY Latte Ice Cubes - These Handy Coffee Cubes Make It Easy to Whip Up Frozen Lattes
SCORE: 3.5
Mild 519 Clicks Pub: Aug 7, 15
DIY Latte Ice Cubes
These Handy Coffee Cubes Make It Easy to Whip Up Frozen Lattes
The ‘Imma Eat That’ blog has designed a handy tutorial for making DIY latte ice cubes at home. While many people enjoy frozen coffee beverages, it can be difficult to reproduce these... [More]
Creamy Coffee Brewing Machines - The ‘Lattissima Touch’ is Made for Those Who Enjoy Coffee with Milk
SCORE: 3.8
Untested 258 Clicks Pub: Sep 29, 15
Creamy Coffee Brewing Machines
The ‘Lattissima Touch’ is Made for Those Who Enjoy Coffee with Milk
Nespresso recently unveiled its Lattissima Touch machine, the latest addition to the brand’s ‘OriginalLine Lattissima’ collection. The machine is loaded with multiple features that aim to... [More]