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Catovations

Cats are treated more and more like their human counterparts

Implications - Pet owners have long been treating their furry friends as children of their own, but now the royal treatment is being taken one step further with an increase in unlikely cat innovations. Felines are getting first-class service with cat-oriented products including journals, TV shows, blogs, careers and camps.
Trend Themes
1. Pet Humanization - There is an increase in pet-oriented products including journals, TV shows, blogs, careers, and camps.
2. Feline Business Promotion - Tama-can's promotion from Stationmaster to become the first cat in the world to hold an executive post in a railroad corporation is a real disruptive innovation opportunity.
3. Pet Personification - Assigning human characteristics to animals in the form of clothing, art, furniture, or even Twitter accounts appeals to pet owners whose connections with their animals are unmatched by even their human relationships.
Industry Implications
1. Pet Industry - The pet industry has a great opportunity to embrace the pet humanization trend by offering more sophisticated and upscale products.
2. Entertainment Industry - The entertainment industry can take advantage of the pet personification trend by creating more TV shows, movies, and social media accounts that feature pets portrayed as humans.
3. Marketing Industry - The marketing industry can leverage the feline business promotion trend by creating commercial campaigns featuring animals in high-ranking corporate positions and promoting them as business-savvy.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 64 Examples:
1,265,290 Total Clicks
Date Range:
Jan 10 — Jun 10
Trending:
Warm

Featured Examples

Too-Cool Feline Blogs
Too-Cool Feline Blogs
'Hipster Kitty' Documents the Life and Times of Scenester Cats
Cats are probably the coolest type of animal around, what being all aloof and passé about everything. It makes perfect sense for them to have their own blog, and 'Hipster Kitty' is here to provide it.… MORE
Feline Recluse Journals
Feline Recluse Journals
'The Cat Lady Diary' Chronicles a Real Life Cat Lady
They are a part of our culture, and everyone likes to make reference to them, but there are not really that many of them. And no one is going to admit they are one, unless you are the creator of the Cat… MORE
play_circle_filled Cat-Adapted TV Shows
Cat-Adapted TV Shows
'Lost' Reenacted by Cats is a Hilarious Summary to a Complicated Show
Explaining the plot of the TV show 'Lost' is difficult, but it is made easy in this video, 'Lost Reenacted by Cats.' This hilarious video features cats as the characters of the show, informing the viewer… MORE
Feline Corporate Officers
Feline Corporate Officers
Japanese Cat Promoted from Stationmaster to Corporate Executive
Tama-can is one cool cat as she claws her way up the Japanese corporate ladder with apparent ease. First spotted by Trend Hunter when she landed her stationmaster gig, Tama-chan has been promoted from… MORE
play_circle_filled Cat-Themed Chat Sites
Cat-Themed Chat Sites
Kittehroulette Fulfills Your Wildest Cat-Themed Fantasies
Kittehroulette.com is my new favorite site. If you need proof that the Internet is truly made of cats, look no further then this site. Kittehroulette doesn’t actually allow you to chat with cats, but… MORE
Tweeting House Pets
Tweeting House Pets
The Sony Lifelog Lets Your Cat Tweet Their Epic Adventures
The Sony Lifelog is a device that allows you to monitor your cat's activities from the comfort of your Twitter account. This is highly useful for people with rambunctious cats...or people with no lives.… MORE
play_circle_filled Fun Camps for Pets
Fun Camps for Pets
Enriching Overnight Outings for Dogs, Cats & Even Goldfish
Cascade Pet Camp in Hood River, Oregon was designed and built specifically for pets.  Experienced counselors staff the pet camp 24/7. Soothing background music, exercise and personalized care is given… MORE
Humanized Kittens
Humanized Kittens
Melinda Josie Uses Felines as Her Artistic Muses
Melinda Josie is an artist from Canada and boy does she ever like cats. Josie isn't your typical cat lady whose house is overrun by furry felines, No, it is evident that kitties are Josie's muses for her… MORE

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