Barbification

Obsession with the iconic children's doll makes for unique branding
Implications - Barbie has long been an icon among young children, but now the doll is being reinterpreted and paid tribute across all age groups--and in more unique forms than ever before. This obsession with Barbie has affected the branding and marketing of products from computers and cameras to fashion lines and magazine editorials.
SCORE: 5.8
V. Hot Top 6 Examples: 182,321 Total Clicks Jan 10 - May 10
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DEMOGRAPHICS
Retro Barbie Makeovers - Chrome Hearts Barbie Collaboration Will Rock Your World
SCORE: 6.1
V. Hot 35,505 Clicks Pub: Apr 6, 10
Retro Barbie Makeovers
Chrome Hearts Barbie Collaboration Will Rock Your World
The collaboration between Barbie and Chrome Hearts definitely has everyone’s head turned. Decked out in Chrome Hearts gear, the 12 individual dolls are over three feet tall, with their hair done up by… [More]
Spy Cam Dolls - The Barbie Video Girl Records Those Special (or Secret) Moments
SCORE: 6.8
V. Hot 49,883 Clicks Pub: Feb 17, 10
Spy Cam Dolls
The Barbie Video Girl Records Those Special (or Secret) Moments
The folks over at Barbie are certainly busy people having just unveiled her 126th job and now Barbie Video Girl. If you’ve always wondered what it was like to be Barbie, now you can experience her life… [More]
Guerrilla Doll Faces - Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
SCORE: 5.9
V. Hot 36,305 Clicks Pub: Jan 13, 10
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
Whether or not you have ever owned a Barbie, the impact the Barbie franchise had on every person’s childhood is undeniable. For Jocelyne Grivaud, her love for these dolls didn’t just stop there. In carrying… [More]
Juxtaposed Dolltography - The Hair's How Soviet Barbie Makeover is Modernized
SCORE: 4.8
Hot 11,056 Clicks Pub: May 10, 10
Juxtaposed Dolltography
The Hair's How Soviet Barbie Makeover is Modernized
The 'Hair’s How' Soviet Barbie makeover is an interesting way to portray the past by using modern views and mediums. The Barbie dolls are juxtaposed with posters from the Soviet past as they’re modelling… [More]
Couture Chained Barbies - Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
SCORE: 5.5
Hot 29,878 Clicks Pub: Jan 26, 10
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
Here is another example that Barbie is not only a toy but a fashion icon. Designers have customized the Barbie Basic Doll--an LBD-clad Barbie--with accessories, shoes, bags and jewelery as part of the… [More]
Rich Housewife Dolls - The Barbie Lounge is the Place to be for Sophisticated Dolls
SCORE: 5.5
Hot 19,694 Clicks Pub: Apr 6, 10
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
The Barbie Lounge is the perfect place to be if you crave chic and elegant fashions for your beloved doll. The website Asos.com hosts all sorts of swank accessories for your high society dollie so that… [More]
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