Best Selling Girl's Toy in the Arab World

By: Arjun Davda - Published: Dec 29, 2005 • References: smh.au & news.agendainc
"SHE is the must-have toy this festive season, flying off the shelves. But the season in question is Eid al-Adha next month, not Christmas. Santa Claus means nothing to her.
Fulla, the Muslim doll, is now thought to be the best-selling girl’s toy in the Arab world, two years after she first came on the market, displacing her Western rival, Barbie, in shops across her native Levant.
With thick black hair and large dark eyes, Fulla is the physical antithesis of Mattel’s blonde, empty-eyed icon of Western consumerism." - SMG.COM.AU Stats for Fulla the Muslim Barbie Trending: Older & Buzzing
Research: 32,982 clicks in 538 w
Interest: 4 minutes
Concept: Fulla The Muslim Barbie
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
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