Athleticouture

Lax dress codes create demand for sport fashion fusions
Implications - A rise in more leisurely lifestyles has caused a decrease in formal dress codes. While fashion consumers still desire style, they are now choosing designs that also have elements of sport, comfort and function, a direction propelling designers to create apparel that not only meets high fashion requirements, but appeals to a more leisure-focused state of mind.
SCORE: 4.9
Warm Top 6 Examples: 118,583 Total Clicks Jan 10 - May 10
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Soccer Jersey Chic - Victoria Beckham Covers Issue of Glamour
SCORE: 5.6
Hot 15,802 Clicks Pub: Feb 2, 10
Soccer Jersey Chic
Victoria Beckham Covers March 2010 Issue of Glamour
We are all very familiar with Victoria Beckham’s fierce fashion shoots, overflowing with sexuality and piercing stares. In the March 2010 issue of Glamour Magazine, Victoria takes it down a notch and loosens… [More]
Extreme Sport Fashion Displays - Holt Renfrew Takes a Dangerous Approach to Fashion
SCORE: 4.9
Hot 12,030 Clicks Pub: Feb 2, 10
Extreme Sport Fashion Displays
Holt Renfrew Takes a Dangerous Approach to Fashion
Holt Renfrew is well known for its intricate and fashionably intriguing displays. They take the classic mannequin to a whole new level (pun intended) in this spring’s display theme of extreme sports. Hung… [More]
Androgynous Athletic Shoots - 'The Sporting Life' in Fashion Magazine Editorial
SCORE: 5.2
Hot 30,533 Clicks Pub: Apr 23, 10
Androgynous Athletic Shoots
'The Sporting Life' in Fashion Magazine April 2010 Editorial
'The Sporting Life' in the Fashion Magazine April 2010 issue is a deceiving treat for the eyes. With its slicked-back hair and revealing gym suits, model Tara Gill's pictorial easily garners attention.… [More]
Boxing-Inspired Fashions - The Jean Paul Gaultier AW '10 Line Melds Sports and High Fashion
SCORE: 4.1
Warm 15,469 Clicks Pub: Jan 23, 10
Boxing-Inspired Fashion
The Jean Paul Gaultier AW '10 Line Melds Sports and High Fashion
Although I haven’t attended too many fashion shows before, I know that they have always been full of energy and surprises, yet I have to say that runways that have seen shows like the Jean Paul Gaultier… [More]
Romantic Sport Fashion - Vogue Korea Takes it Back to the '50s
SCORE: 4.9
Warm 28,751 Clicks Pub: Mar 22, 10
Romantic Sport Fashion
Vogue Korea April 2010 Takes it Back to the '50s
Vogue Korea April 2010 has captured the spirit of spring in an editorial called 'Will you Date Me?,' which is taken in a field of blossoming white flowers. Models Han Hye-jin & Kim Won-kyoung showed off… [More]
Fashionable Football Editorials - 'Wild Cats' in Vogue Korea April is an All-American Treat
SCORE: 4.7
Warm 15,998 Clicks Pub: Apr 17, 10
Fashionable Football Editorials
'Wild Cats' in Vogue Korea April is an All-American Treat
'Wild Cats' in Vogue Korea April 2010 features all-American fashions like denim amid a football theme. The creativity is very surprising: Shoulder pads appear on top of army green jackets and shin pads… [More]