I imagine that if I walked into the new interior of the Folk Clothing store in London, I would be caught in a paroxysm of confusion, not knowing whether I was in a fashion boutique or an old school gym. You see, the interior of the Folk Clothing store uses gym equipment as means for clothing display.
Completed by London designers IY A Studio, the interior of the Folk Clothing store features wood-paneled walls and white floors. Gym-inspired elements are used throughout like gym horses and ladders, acting as display stands and seating.
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