Rockstar
Dressed in voluminous frocks and rollerblading gear model Liya Kebede for Elle Italia looks ready to take off. The editorial, shot by Alex Cayley for the Italian magazine's January 2010 issue, mixes haute couture pieces with ready-to-wear motorsport-inspired jackets and in-line skates and safety pads.

Liya Kebede wears Bottega Veneta, Balenciaga, Chanel Haute Couture, Just Cavalli, Givenchy Haute Couture, D&G, Alexander McQueen and Missoni in Elle Italia.

Implications - Subcultural movements are ideal areas to find innovative finds applicable to certain products and designs. By taking developments in these cultural niches and applying them to a commodity, companies can appeal to a broader base of consumers other than a specific subculture.