Chanel Sports Collection Brings Style to the Sports World

By: Brian G Randles - Published: Dec 11, 2009   Updated: Aug 11 2011 • References: & hypebeast
Chanel has thrown its hat into the sporting ring with a new collection for 2010. Featuring surfboards, snowboards, roller blades and even a bloody boomerang. Normally I would dismiss the Chanel Sports collection as blasphemous to the athletic world, but the designs are just too damn good.

Kudos to Chanel for making a set of sports products which are stylish and simple. Check out more on the Chanel Sports Collection at the links below.

Implications - No longer are corporations bound to the product, market or even industry which they first developed in. Because consumers are willing to accept a degree of fluidity, strong brands should do their best to extend the goods and services they offer. These days, brands imply a standard of quality or a certain lifestyle, not a specific product. Stats for Parisian Surfboards Trending: Older & Mild
Research: 11,935 clicks in 336 w
Interest: 4 minutes
Concept: Parisian Surfboards
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Segment: Males, 18-35
Comparison Set: 31 similar articles, including: 61 chanel creations, minnie mouse fashiontography, and disco ball leotards.