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Barbie is going through another rough patch. First, there was the heartbreak of not having a kid because Ken came in another box. And now the racy Bratz dolls (and of course Hannah Montana) are grabbing attention of girls eight years old and up. Mattel is answering by planning some major changes for the 50 year old perpetual teenager.
 Barbie once helped shape fashion trends, but Mattel says it lost its way over the last decade as the name was added to a huge range of products. New ads will feature Barbie in model-like poses in a deliberate nod to fashion magazines. The company also hopes to build on Barbie's kitsch appeal to grown-ups—a new flagship store in China will offer a $20,000 Barbie-inspired dress designed by Vera Wang.
(reuters)
References: reuters
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Going Like Sixty
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