Barbie Gets Radical Makeover

By: Going Like Sixty - Published:   Updated: Mar 30 2011 • References: reuters
Barbie is going through another rough patch. First, there was the heartbreak of not having a kid because Ken came in another box. And now the racy Bratz dolls (and of course Hannah Montana) are grabbing attention of girls eight years old and up. Mattel is answering by planning some major changes for the 50 year old perpetual teenager. Stats for Iconic Doll Revamp Trending: Older & Warm
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Concept: Iconic Doll Revamp
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Segment: Females, 18-35
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