The world's first Barbie flagship store has just opened its doors in Shanghai.

Hoping to cash in on Chinese consumerism, Mattel spent a cool US $30 million to build the massive, 3,400 square-meter, 'House of Barbie' store.

Barbie dolls and all Barbie-related products are sold at the store, including toys, movies, books, shoes, clothing, cosmetics, bedding and home decorations.

Two new Barbie Dolls, one Asian and one Caucasian, were also developed for the grand opening.