Category
Marketing
Polarized Marketing
Trend cluster
Category
Mangification
Japan's Manga comics and cartoons inspire reality while keeping its charm.
5.8
Trend score
What's Happening
What is the Mangification trend?
Mangification: While anime still holds much popularity, manga is currently surpassing the former as a source of inspiration. Manga, often characterized by whimsical-looking drawings, has been around for centuries, and since manga's genres includes a wide range of subjects, with everything from business to violence to sex, almost anything can be mangafied.
Trend themes
Themes within the Mangification trend
Three behaviours holding the trend together01
Manga art
Manga-inspired art and design blend different cultures and create imaginative, unprecedented looks.
02
Anime-inspired fashion
Fashion designers inspired by anime and manga create unique wears that combine punk, goth, and Kawaii styles.
03
Japanese-inspired lifestyle products
Pop culture narratives inspire product designs that bridge cultural boundaries, creating empathetic bonds with consumers from different countries.
Industry implications
What the Mangification trend means for industry
Where the trend changes the playbookFor
Art and Design
Artists and designers can collaborate with fashion and product designers to create unique manga-inspired art pieces.
For
Fashion
Fashion and cosmetic companies can create product lines inspired by anime and manga, targeting young customers who love trying out new styles.
For
Product design
Product designers can create lifestyle products inspired by Japanese pop culture narratives to create connections with consumers from different countries.
Trend signals
Trend signals for Mangification
Trend score 5.8 out of 10, from popularity 81%, activity 84%, freshness 8%.
Popularity81%
Activity84%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Mangification trend
9 featured examples from Jan 9 to May 29, 2010CategoryNaughty
Naughty Fine Art Figurines
Jessica Lichtenstein Studied Art for a Long Time to Get 'Undressed'
Art galleries can capitalize on the growing interest in provocative, boundary-pushing art that attracts audiences looking for new experiences.
CategoryLife-Stages
Realist Manga Dolls
Anime Comes to Life with the Creations of Maya Kirill
Disruptive innovation opportunity for the art and craft industry to explore the creation of realistic manga dolls.
CategoryFashion
Harajuku Heroines
'Gothic Lolita 2010' by Toxic Etiology is Cutesy With a Punk Edge
Bring niche and cultural fashion styles into the mainstream by mixing them with more popular looks.
CategoryFashion
Manga Manicures
Japanese Nail Art Features Hello Kitty-Inspired Nails & More
Opportunity for cosmetic brands that cater to nail art enthusiasts by offering various nail art products and tools to create unique designs at home.
CategoryFashion
Fake Manga Manes
Look Animated in Wigs from Tokyo Girls' Hairstyles
The wig industry can experiment with innovative materials and design to create more realistic and comfortable wigs.
CategoryPop Culture
Manga Airport Lounges
The Tao Yuan International Aiport in Taiwan is Adorned in Hello Kitty
Disruptive innovation opportunities to create unique travel experiences through themed airport lounges and customized airport amenities.
CategoryArt & Design
Manga Graffiti Paintings
Ayami Kawashima Artwork Combines Two Popular Art Styles
Ayami Kawashima's artwork shows the potential for emerging artists to gain exposure and build a following by creating unique and innovative pieces that combine different art style…
CategoryPop Culture
Manga Fairytales
'Red Riding Hood' by Chris Burge Illustration Takes an Anime Spin on a Classic
Fashion designers can incorporate pop culture-inspired design elements in their clothing lines to appeal to a diverse consumer base.
CategoryLifestyle
Quilted Manga Sneakers
The Nike Air Zoom Tiempo are Inspired by a Japanese Football Comic
The footwear industry can take advantage of the growing market for unique and culturally-inspired sneakers by incorporating manga-inspired designs into their product lines.
