The Popaganda Music Festival Indie Bath Ads Rock

By: Vittoria Natarelli - Published: Jun 8, 2010 • References: advertlover & adsoftheworld
The Popaganda Music Festival Indie Bath is a creative ad for a Stockholm held festival.

The simple idea and flawless execution of this ad is what makes it talkworthy as it features a group of youth who look like concert-goers jumping into a pool.

The purposeful irony is that the event is being held at a venue called Eriksdals Public Bath. The Popaganda Music Festival Indie Bath commercial is cool and understated.


Media attention and the social blogosphere is run by the youth market and this pattern is certainly an example of that power. This pattern of shock advertisement tactics is great for businesses looking to make a difference in a market with a tight budget. Stats for Diving Hipsters Trending: Older & Mild
Research: 1,705 clicks in 310 w
Interest: > 3 minutes
Concept: Popaganda Music Festival Indie Bath
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: homosexual fast food ads, concert-goer photoshoots, and ketchup phone numbers.