In this web-savvy marketing ploy, the folks at Dr. Pepper trick unsuspecting users of the popular site Chatroulette into doing everything from dancing to acting like a puppy dog for their viral campaign.
Take a look at the fun-loving video above to watch the brand new Dr. Pepper Chatroulette Cheerleader prank!
Implications - In the Internet age, websites, videos and virtually anything else on widely used social networking tools has the potential to go viral. The elements that contribute to this viral potential are humor, familiarity and shock. Any one of these factors combined with the right outlet can create Internet celebrities as well as skyrocket companies into mass success.