Axe's Hillary Clinton Spoof
The featured ad is a political spoof showing Democratic candidate Hillary Clinton wearing an "I support Barack Obama" pin.
The power of Axe? No, the power of the consumer in an digital era.
Implications - This political parody puts an ironic and humorous spin on the well-known axe ads. Applying this tactic to a recognizable face and using the power of comedy helps develop a connection between companies and consumers as this makes professionals look more approachable. Businesses should consider how to use comedy when advertising their products as this develops a more long-lasting relationship with customers.