Appified Nightlife

Technology and social media revolutionize college culture

Implications - No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level.
SCORE: 6.6
This Year and Mild Top 5 Examples: 27,159 Total Clicks Dec 14 - Aug 16
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DEMOGRAPHICS
Spontaneous Party Campaigns - Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
SCORE: 6.7
Hot 14,300 Clicks Pub: Dec 4, 14
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
For the holiday season this year, Heineken is launching a unique social media Twitter campaign in partnership with UrbanDaddy to deliver both beer and cheer. For New Yorkers who are looking to take... [More]
Social Media Vending Machines - IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
SCORE: 6.8
Hot 11,362 Clicks Pub: May 8, 15
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
In an attempt to reach youthful demographics, IHeartRadio’s social media vending machine offers free merchandise in exchange for visitors’ Instagram posts. The pop-up kiosk toured... [More]
Secretive Party Campaigns - Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
SCORE: 5.1
Mild 1,245 Clicks Pub: Apr 20, 15
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Inspired by a time when word of mouth was the only way people knew to attend an upcoming party, Jägermeister set up the Undercover Games on Snapchat. This marketing stunt targeted a young, hip... [More]
Secretive Student Concerts - Spotify Hosts a Musical All-Nighter for University Students
SCORE: 5.1
This Year and Untested 116 Clicks Pub: Aug 15, 16
Secretive Student Concerts
Spotify Hosts a Musical All-Nighter for University Students
Typically, the term ‘all-nighter’ is dreaded by post-secondary students who have a big essay or exam coming up and must work throughout the night—but this student concert offers a... [More]
Forecasting Cryptocurrency Apps - IBM's 'Rain' Helps Campus Party Attendees Snag Digital Currencies
SCORE: 3.3
Untested 136 Clicks Pub: Oct 13, 15
Forecasting Cryptocurrency Apps
IBM's 'Rain' Helps Campus Party Attendees Snag Digital Currencies
At the Campus Party tech event near São Paulo, Brazil, IBM set up a campaign that used digital currencies to boost the value of IBM Cloud. At the Campus Party event, which is described as “... [More]