Superstar

Heineken’s Quiet Please Experiment Asks Loud New Yorkers to Hush

By: Laura McQuarrie - Published: • References: heineken & youtube
'Quiet Please' is a social experiment by Heineken that was designed to kick off at the same time as the US Open. At the tennis championship, there's one person who tells the crowd to settle down so that the players can concentrate on their game, and Heineken wanted to see if this same level of quiet was even possible in New York City’s bustling Union Square.

Right from the get go, there were several people who wouldn't even try, knowing that some people would most likely get louder to be defiant about it. The sounds of ambulances didn't help much either, but there was one woman who was successful at getting the crowd to hush, and her efforts were rewarded with two tickets to the 2014 US Open tournament. Stats for Social Silencing Experiments Trending: This Quarter & Buzzing
Traction: 609 clicks in 8 w
Interest: > 3 minutes
Concept: "quiet Please"
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: sports star chat campaigns, chill-revealing beer cans, and realtime hot spot campaigns.