As brands and institutions continue to overhaul design aesthetics in order to appeal to the modern millennial consumer, this shift is felt in all areas of the design world.
In the world of visual branding and packaging, an artisan and vintage apothecary aesthetic remains a tried and tested method of elevating a product's perception and of catching the eye of the discerning consumer from store shelves.
With Expo Milano 2015 underway until October, there are plenty of design-centered innovations making a splash following their debut. With a particular emphasis on intuitive lighting concepts, simplicity and 1970s themes have taken the forefront. Taking inspiration from Nordic minimalism and understated European sophistication, plenty of lighting concepts have been launched that challenge the typical understanding of what exactly a light fixture should and or could look like.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
