Bored Panda has collected a round of powerful logo mockups that help to protest labor abuses in Qatar. Honing in on the 2022 World Cup sponsors including Coca-Cola, Sony and adidas, it aims to bring awareness to reports that the "new stadiums and luxury hotels are being constructed under labor conditions that amount to modern-day slavery," writes The Verge.
Incredibly disheartening, The Guardian has divulged that Napalese workers were dying at a rate of one every two days as of late last year. Through these morbid logo mock-ups, designers are hoping to hold the sponsors responsible in some way. By doing so, the companies might threaten to back out, forcing Qatar to make big change. FIFA has also been called out to pull the World Cup out of Qatar all together.
What Makes This Trend Stand Out
- Protest Against Labor Abuses
- Using logo mockups to raise awareness and protest labor abuses in Qatar.
- Corporate Accountability
- Holding sponsors responsible for labor conditions through logo mockups and pressuring them to make big changes.
- Social Activism Through Design
- Designers using their skills to bring attention to social issues through impactful logo mockups.
Sectors Adopting This
- Advertising and Branding
- Opportunity for advertising and branding agencies to create impactful logo mockups to support social activism.
- Hospitality and Tourism
- Logo mockups highlighting labor abuses in Qatar's luxury hotels present an opportunity for the industry to address these issues and improve working conditions.
- Sports Apparel and Equipment
- The use of logo mockups by sportswear companies like adidas creates an opportunity to show corporate social responsibility and address labor abuses in Qatar.
