These February 2016 lifestyle trends range from sci-fi cruise events to branded fitness pop-ups that encourage participants to get active anywhere. When it comes to health and well-being, standouts include pop-up wellness shops and plus-sized activewear collections that let women of all shapes embrace their curves.
In the food and beverage realm, innovations like organic hard candy treats and wine discovery stores are appealing to niche demographics. While naturally sourced confections let health-conscious foodies indulge without the guilt, hyper-personalized liquor retailers let patrons sample wine and beer blends while learning about where and how a particular product is made.
Additional February 2016 lifestyle trends include outdoor gear examples like kid-focused crossfit equipment that encourages active play along with lightning-proof tents that keep campers safe during stormy weather conditions.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
