Instagram account Pantone IRL creatively puts together a series of dessert pairings that are matched with different Pantone color swatches. The foods are creatively matched according to their hue to the different tiles of color famed by the iconic brand. Each image features the same set up with the Pantone swatch underneath and the matching food over top showcasing the blending in both colors.
Pantone draws from a wide pool of sources for its color inspiration and these foods that match the shades so well showcase this. The images feature foods such as chocolates, candied gummies, gum drops matching nearly perfectly the color swatches. For example, the Pantone red color 1797 blends in seamlessly to the licorices lace placed overtop so much so that the viewer has to take a second look to see the candy.
What Makes This Trend Stand Out
- Color-inspired Dessert Pairings
- Opportunity for bakeries or restaurants to offer unique dessert experiences to customers by creatively pairing food with color hues inspired by famous brands such as Pantone.
- Visual Social Media Marketing
- Opportunity for brands to promote their products or services on visually-focused social media platforms like Instagram by creatively incorporating trending elements such as color Swatch Candies.
- Innovative Food Design
- Opportunity for chefs and pastry artists to experiment with food design by integrating color psychology into dishes and desserts, and creating unique experiences for customers.
Sectors Adopting This
- Food & Beverage
- The food and beverage industry can leverage the power of color psychology in order to create unforgettable experiences for customers through innovative food design.
- Design
- The design industry can take inspiration from the Pantone color swatches and apply the color matching concept to branding and product packaging, creating visually stunning and cohesive designs.
- Social Media Marketing
- The social media marketing industry can capitalize on the visual appeal of color-inspired foods and incorporate them into branded content for clients, driving engagement and increasing brand awareness.
