Nike introduces its Dunk Low sneaker model in a white 'Free 99' colorway design. This is inspired by the variety of candy options that can be found in a grocery store. The shoe is set to join the brand's ongoing Spring/Summer 2021 offerings.
The assortment of candy during this season is often vibrant and the bright hues detail the shoe. Both sides of the model can be seen in accenting colors including yellow-brown, green, red, teal, and red. The Swoosh on the side, tongue tabs, and the lining inside the shoe boast these vibrant colors. The base is a clean white color, which travels down to the ankle collars, the tongues, quarters, and the perforated toe box.
Image Credit: Nike
Why This Trend Is Growing
- Candy-themed Footwear
- Opportunity for footwear brands to experiment with colorways inspired by vibrant candy options that can be found in a grocery store, providing a fun and playful twist on traditional styles.
- Colorful Accents on Shoes
- Incorporating accent colors on various parts of a shoe, such as the Swoosh, tongue tabs, and lining, can create a bold and eye-catching design that appeals to trend-conscious consumers.
- Grocery-themed Fashion
- The use of grocery store items as design inspiration can expand beyond footwear into other fashion industries, such as clothing and accessories, for a unique and playful twist.
Industries Being Reshaped
- Footwear
- The footwear industry has the opportunity to experiment with candy-themed colorways and innovative accenting for a bold and playful design.
- Fashion
- The fashion industry can incorporate grocery store themes into their designs for a unique and playful twist on traditional styles.
- Retail
- Retailers can capitalize on trends inspired by candy and grocery store items, offering products that appeal to trend-conscious consumers seeking playful and bold designs.
